DSI Systems Inc.
DSI Systems Inc. specializes in sales enablement and customized business solutions for the indirect dealer market. DSI offers a comprehensive suite of services, including national field sales support, marketing services, call center operations, training, engineering and lab services, warehousing and logistics, and event management. The company partners with major brands such as AT&T, DIRECTV, Vivint, and CenturyLink, providing tailored support to enhance their sales and distribution strategies. DSI is known for its personalized approach, combining innovative technology with hands-on service to help partners grow and succeed in competitive markets.
As a Graphic Designer at DSI, I create engaging marketing materials—including social media graphics, brochures, and digital ads—to support sales and brand initiatives. I develop creative assets for leading consumer electronics and telecom brands, like AT&T and DIRECTV, ensuring consistent brand representation. Collaborating closely with the sales and marketing teams, I help craft visually compelling campaigns that drive customer engagement. I also manage multiple projects from concept to execution, delivering high-quality visuals across both print and digital platforms.
DSI Marketing & Advertising Guidelines
I designed a comprehensive Dealer Marketing & Advertising Guidelines book for DSI to help authorized dealers effectively promote partner products while maintaining brand consistency and compliance. The guide covers logo usage, digital marketing, social media strategy, paid advertising, search engine marketing, and traditional print tactics. It provides actionable best practices and approval protocols to ensure all dealer-created content aligns with partner branding standards. This resource empowers dealers to build strong customer relationships through compliant, effective marketing.
Event Invites
For DSI’s dealer celebration during DIRECTV’s annual “Revolution” event in Las Vegas, I designed themed promotional materials for their “Box Office & Binge Worthy – Film Legends and TV Icons” party. My contributions included a red carpet-inspired invitation for display on venue monitors. The designs aimed to capture the energy of Hollywood glam while inviting attendees to dress as their favorite film or TV characters. This project balanced creativity and event branding while incorporating both the DSI and DIRECTV Revolution logos.
SARA Plus™ Branded Template
I designed a brand-guided presentation template for SARA Plus™, providing internal teams with a cohesive and easy-to-use system for creating on-brand presentations. The template includes specifications for brand colors, typography, font sizes, and layout structure, along with pre-designed title slides, dividers, content pages, end slides, and design tips to ensure consistency and clarity across all decks. This helps maintain a professional and unified look across training, sales, and support materials.
